THE CHALLENGE
The inability to accurately predict demand across a high SKU count portfolio meant the team operated reactively rather than strategically. Critical external market factors-seasonal demand shifts, raw material price fluctuations, competitor movements-were not captured in legacy forecasting models, compounding forecast inaccuracy.
-
High Forecasting Error Rate
18-22% average error in demand predictions using traditional statistical methods.
-
Production Planning Inefficiency
Frequent overproduction and stockouts due to demand-supply mismatch across product lines.
-
Complex SKU Portfolio
High number of chemical product variants made manual forecasting unscalable and error-prone.
-
Missing External Factors
Market trends, seasonal patterns, economic indicators, and competitor activity not integrated into forecasting models.
THE SOLUTION
We built a deep learning-based demand forecasting system leveraging 10 years of historical sales data from SAP and Tally ERP systems. The model incorporates both internal factors (historical sales, inventory levels, production cycles) and external factors ( market trends, seasonality, economic indicators) to generate accurate multi-horizon forecasts.
Flow: Historical data extraction β Data cleaning & feature engineering β LSTM model training β Real-time SAP integration β Dashboard forecasting updates
-
10-year historical data integration from SAP and Tally systems covering all SKU sales patterns.
-
Comprehensive data engineering including missing data imputation, outlier removal, and feature extraction for internal and external variables.
-
Hybrid LSTM-based forecasting model designed to capture temporal dependencies and seasonal demand patterns across product categories.
-
Real-time SAP dashboard integration delivers rolling forecasts updated automatically as new sales data flows in.





