Marketing Automation

Chemical
Daten wissen case study image

Business Impact

Efficient analysis of market trends & needs, along with insights to grow business.


Customer Facts

Location: India

Industry: Chemical

Daten wissen case study image

Problem Statement

Problems we Acquired

The marketing team was using manual methods to extract the keywords from the internet to analyze the trends, market needs, & insights about their business.

Challenges

Obstacles we faced

  • Large amount of data
  • The keyword variety was very huge

Technologies

Tech stack we used

Technology use

NLU

Technology use

NLP

Technology use

NER

Technology use

MySQL

Solution

How we made end solution

  • Marketing domain expertise was understood along with their current method
  • Identifying the exact keywords which needs to be extracted
  • Designing of deep learning model to extract keywords using text summarization
  • Creation of dashboard to show the exact extracted keywords

Result

Outcome we get

  • The keyword scraping solution helped the client to successfully analyze the trends, market needs, & insights to grow their business.